Trade fairs and congresses - the concept


... of each edition of our trade fairs confirms our belief that it was worth fighting for the market leadership.

Today we are happy that the professionally organized exhibition events can give a new impetus for the entire industry. The trade shows are a reflection of the industry development, as well as the driving force, so they are playing an increasingly important role for the economy as a whole.

The trade fairs organised by the Health and Beauty Media mean the quality, safety and competencies of the leading brand offering the best trade fairs around the world. Our services and philosophy are fully adapted to the needs of the fair participants. The highest level of support and continuous investment allow our visitors to focus on the products and services offered, and exhibitors on their customers.

Beauty and hairdressing trade fairs have become an essential component of development for the beauty industry professionals. Today, more than ever, they need to follow the shifts in market trends. This also applies to trainings and education. We understand the requirements of the present times: access to specialist knowledge becomes the key to competitive advantage over the competition. However, the trade fairs we organise are much more than a regular exhibition event: they are professional platforms aimed at development of the beauty and hairdressing industries. 

Congresses, shows and symposia are part of the BEAUTY FORUM and BEAUTY FORUM & HAIR trade fair and provide the beauty and hairdressing industry professionals with a wide range of possibilities, from seminars, shows where hairdressing meets the art, to practical workshops.

International Business Forum (IBF) provides companies with an opportunity to establish new business contacts in partner countries. We strive to ensure that all trading companies interested in import and export were present on our exhibition events. 

The national and international championships of nail styling and decoration, eyelash extensions, permanent make-up, face painting and widely understood hairdressing are bright points constituting an important part of the fair and perfectly complementing our programme of the industry events. The national championships are held according to the general terms and conditions, thus providing a high level of the competition.

Orientation for the future and innovation, professionalism, know-how, honesty and comprehensive consulting in the spirit of partnership are the priorities of the holding. They are the basis of our actions, and thus form a solid basis for a comprehensive market support. Self-motivated, professional and involved team enables our objectives to be attained.